Jeona Morh By House of Singh

Last summer, House of Singh met Jatin Chawla & they were discussing how can we capture one of House of Singh’s favorite shirts. Finally, they conceptualized this idea (Jeona Morh by House of Singh) to showcase one of our favorite shirts by Zara. To glorify the beauty of white, black & golden they used a white horse in conceptual photography. Although, we are not promoting Jeona Morh through this project (Jeona Morh By House of Singh). It’s just because of the horse in the series we decided that name.

Idea: Jatt Jeona Morh (ਜੱਟ ਜਿਉਣਾ ਮੌੜ), released in 1991, is a Punjabi-language Indian film directed by Ravinder Ravi and starring Gugu Gill and Gurkirtan. It is based on the life of Daaku Jatt Jeona Morh. It became an all-time blockbuster in Panjab. (Source: Wikipedia)

Photos: Jatin Chawla
Shirt & Trousers: Zara
Espadrilles: h&m
Horse: Tukki Pehlwan

Disclaimer: This is a work of photography. Name (Jeona Morh) & characters are either the products of the artist’s imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or an actual event is purely coincidental.

I’m always open to new projects, interesting proposals, and collaborations, so if you have something in mind that you’d like to discuss, why not get in touch!